Press Articles

SOW IN PRESS

"With game-changing formulas on the one hand, there's the power of brand stories on the other. Noting the gap in the market for supplements that cater to the different health needs of the POC community led Simi Launey, Co-Founder of SOW Minerals, to carve a space in the wellness market, providing a beauty solution that's affordable yet effective. 'Keeping a close eye on our pricing is important to us as a business so we can ensure all audiences are catered to, even during strenuous times,' explains Launay. 'The ingredients we use are premium, meaning we go for the most bioavailable option and hold a premium formulation for the needs of our demographic without compromising on price.' Their Women’s Daily Multi Complex Supplement, available on a monthly subscription for £44.99, is packed with antioxidants, minerals, DNA-protecting coenzymes, memory-regulating choline and detoxifying botanicals for energy enhancement."

Mentions: Women's Daily Multi Complex

"Beauty from within has been trending recently, although it has been something that many people remain sceptical about. When it comes to consumable products, it is always best to speak to a dietician or nutritionist to see what best suits your needs. Based on my dietitian’s recommendations I have started taking Sow Minerals to help boost my nutrition where my diet is lacking. It also helps that Sow uses such chic packaging to elevate the supplement experience."

Mentions: Women's Daily Multi Complex

"A hair and skin supplement specifically for women of Afro-Caribbean, Asian and Arab heritage? Yep, says founder Simi Launay, because skin of colour is less able to synthesise vitamin D, “so we provide the appropriate inclusion of the vitamin for these communities.” She’s also included moisture-retaining hyaluronic acid owing to the fact that darker skins in particular lose more water, and plenty of red blood cell-boosting nutrients (vitamin C, B vitamins, iron) “because darker skin has lower blood vessel reactivity that lighter skin so needs more support for delivering nutrients to the scalp.” Add zinc and MSM (methylsulfonylmethane, a nutrient thought to strengthen keratin), and you have a supplement that ticks all the boxes."

Mentions: Women's Daily Multi Complex

"After seeing that the nutritional industry wasn't catering to those from African-Caribbean, Asian and Arab heritage (who are often at a higher risk of nutritional deficiencies), co-founder Simi Launay set about starting her own premium supplements, and Sow was born. If you're looking to boost your focus, mood, memory and energy levels (yes to all of the above, please) then you need to try the Women's Daily Multi Complex. Packed with ingredients like vitamin B12, coenzymes and minerals, it will help to put a spring in your step with each dosage."

Mentions: Women's Daily Multi Complex

"Take Sow Minerals as an example, a company that acknowledges that the wellbeing of those with African-Caribbean origins has been, and is being, underserved within the wellness industry. Co-founder Simi Launay outlines just one example of these disparities. “Black women suffer from earlier onset uterine fibroids and at much higher rates than Caucasian women. Research has shown that an adequate intake of vitamin D, vitamin A and selenium are useful in preventing and treating fibroids.” Informed by its own research, the brand's Women’s Daily Multi Complex supplement is formulated with vitamin C (helping to treat skin concerns such as hyperpigmentation and dark spots), vitamin K (which has anti-inflammatory properties), MSM (an inhibitor of tyrosinase activation, slowing melanin production and treating hyperpigmentation), and hyaluronic acid (supporting in moisturisation) – all formulated with the needs of African, as well as Asian and Arab, origins in mind."

Mentions: Women’s Daily Multi Complex

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SOW IN PRESS

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SOW IN PRESS

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